My recent teaching responsibilities include postgraduate courses Marketing for Disruption and Digital Marketing Architecture courses as well as acting as academic supervisor for students in the Co-op work experience program. I also taught the large (300+ students) introduction to marketing course Marketing Insights for many years. I was honoured to win the Faculty of Business, Economics, and Law Excellence in Teaching Award for 2020.
In addition, I supervise postgraduate students at the doctorate, masters, and honours level. Supervisory projects include:
Zsarra Rose Perez (MBus): A Socio-Technical Systems Perspective on Digital Transformation and Organisational Development: A Case Study of the BNZ Breakers and Auckland FC (with B. Dehe) (in progress)
Rotjarek Nitiworrarat (MBus): Brand Activism in New Zealand: Consumer Boycotting and Buycotting Behavior toward Global and Local Brands (in progress)
Raheel Amir Awan (PhD): The hierarchy of conspicuous sustainable consumption behaviors (with B. Wooliscroft) (in progress)
Krishnakala Mulangath Unnikrishnan (MBus): Transformative branding: Are brands truly making a difference? An exploration into the transformative branding practices of real-world brands (completed 2023, A+ grade)
Tamara Baker (MBus): Exploring the Role of Social Media on Successful Social Impact Marketing Campaigns (completed 2023, B grade)
Kelsey Dunn (BBus Hons): Learning to ‘Live with it’: Getting Consumers back into the Retail Environment despite the Threat of Covid-19 (completed 2022, B+ grade)
Laura Davey (PhD): Coincidentally sustainable: the behaviour-attitude gap in sustainable consumption (with S. Kapitan) (completed 2022, no amendments)
Natasha Lewis (MBus): Brand Activism for Social Change: A Consumer Perspective (completed 2021, A- grade)
Sharon Jang (BBus Hons): Large scale group service failures and the moderating role of consumer forgiveness on behavioural outcomes: A Covid-19 pandemic perspective (completed 2021, A grade)
Yanqiao Cui (MBus): The utility of retail theatre amid Covid-19 (completed 2021, B grade)
Luke Mobberley (BBus Hons): Navigating athlete endorsement through the Covid-19 pandemic (completed 2020, A- grade)
Minh Pham (PhD): Planning and decision-making for international undergraduate education: A Study of Vietnamese Families (with K. Hyde) (completed 2019)
