May 12, 2019, New Zealand Herald: How not to get sucked in by expensive brands
March 10, 2019, New Zealand Herald: How did we get so woke? The rise of virtue signalling
April 8, 2018, Stuff: How sports stars and reputation feed off each other
January 6, 2018, New Zealand Herald: Would you take money advice from a computer?
October 10, 2017, Engage: High tech, high touch
June 12, 2019, CBC Radio Canada: The tactic of engaging in activism has a long history, and has evolved as consumerism has become a larger part of our economy and the way we define our identities. But what are some of the problems with ‘branding’ social movements? And what is different about brands now engaging with contested social & political issues- or brand activism as we define it in our current research. I had the opportunity to comment on this for an episode of CBC Ideas titled “Woke Washing: the problem with ‘branding’ social movements (my commentary begins at 32:00).
December 13, 2018, Newstalk ZB: Brands are increasingly taking a stand on social and political issues, with brand activism becoming the new marketing tactic of choice. But how do we know whether brands are ‘woke’ or just ‘woke washing’. My co-investigator Dr Sommer Kapitan discussed our research on this topic (interview begins at 5:40).
November 28, 2018, RadioLIVE: Quoted expert commenting on the most recent Air New Zealand safety video on RadioLIVE’s Long Lunch program. This is an interesting illustration of brands innovative initiatives to engage with consumers and cut through the clutter of their increasingly fragmented media attention. Link below, scroll down for my interview.
September 5, 2018, Radio New Zealand: Quoted expert commenting on Nike's new campaign featuring controversial former NFL player Colin Kaepernick. Nike took a calculated risk by taking a stand on a controversial issue. Although this ignited controversy it appears to also have had the intended effect: strengthening its bond with the target consumer.
June 1, 2018, Radio New Zealand: Quoted expert commenting on the new All Blacks documentary which will both push the All Blacks' brand internationally but also Amazon-Prime's brand in New Zealand.
May 8, 2018, Radio New Zealand: Quoted expert commenting on the WORLD Clothing tagging controversy. WORLD's use of the price tags and overseas manufacturing appears to be inconsistent with the views that the brand has portrayed and at odds with the brand's overall ethos. This could be misleading to consumers.
January 16, 2018, Radio New Zealand: 'Bad-boy' sport stars are on the rise with sponsors willingly taking on poorly behaved athletes or turning scandal into brand recognition. My co-investigator Dr Marilyn Giroux discussed our research on this topic.
November 15, 2018
I presented as part of a panel discussing “viral CSR” and the rise of brand activism. How brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation.
Spark New Zealand
April 27, 2017
I presented my research on the technology and the changing customer interface to the Spark New Zealand Customer Experience & Insights Team.
March 27, 2017
I presented my research on the information technology revolution and its impact on the services landscape as a keynote in the Rainbow Auckland Business Series.