https://www.drjessicavredenburg.com/home daily 0.75 2020-07-23 https://www.drjessicavredenburg.com/about daily 1.0 2026-02-20 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/a0a0ca33-d02a-4feb-8a0c-06a0f22325d9/JV+AUT+headshot+2026.jpg About https://www.drjessicavredenburg.com/research daily 0.75 2026-03-03 https://www.drjessicavredenburg.com/media daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1621061775295-9SQOE1Q77PGCTR4JIOJV/Translation+competition+pic.jpeg Media - Make it stand out New Zealand Business Research Translation Competition May 7, 2021 Winner of the 2020/21 Early Career Researcher Category with my submission “Brand activism: What when, where and how- translating theory into practice” based on coauthored research with Sommer Kapitan, Amanda Spry and Joya Kemper. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1595475301131-M9G40VS0SPAHK0Q0KPGK/Jess%2Bneighbourly%2Bpresentation.jpg Media Neighbourly December 11, 2019 My research colleague Sommer Kapitan and I were invited to present our current work on brand activism to the marketing group at Neighbourly. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1590560851740-J1GOZQ1U4CJS5T6YWVUB/IMG-4522.jpg Media Spirited Conversations November 25, 2019 I was invited to present on the topic of hyper-consumerism and overconsumption at Nelson, NZ-based speaker series about living well in communities. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1590558716458-WYY0YIZ6ZUDBGNLH67AB/IMG-3769.jpg Media The Warehouse Group October 25, 2019 My research colleague Sommer Kapitan and I were invited to present our current work on brand activism to the marketing group at The Warehouse Group. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1613458241369-Z1KO9WKV9YBIVOQWQRJW/Oxford+Centre.png Media Oxford Centre for Corporate Reputation Research Symposium August 30, 2019 I was invited to speak as part of the closing panel on the topic of brand activism at the 2019 University of Oxford Reputation Symposium. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1590561094310-4Q0EWZAF3FI54AVP3JJ2/adtech%2Bphoto%2B1.jpg Media ad:tech 2018 November 15, 2018 I presented as part of a panel discussing “viral CSR” and the rise of brand activism. How brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1590559869155-JAM2IQQJNGO9OIZ4X0NP/Spark%2Btalk.jpg Media Spark New Zealand April 27, 2017 I presented my research on the technology and the changing customer interface to the Spark New Zealand Customer Experience & Insights Team. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1595475574458-P8KVQJ7KUVSX0OGJL687/Rainbow%2BAuckland%2Bphoto.jpg Media AUT Business Series March 27, 2017 I presented my research on the information technology revolution and its impact on the services landscape as a keynote in the Rainbow Auckland Business Series. https://www.drjessicavredenburg.com/new-page-1 daily 0.75 2018-12-23 https://www.drjessicavredenburg.com/teaching daily 0.75 2018-12-23 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1543895052049-6U89GD13FYQ4ARWLS09U/Jessica+Vredenburg+AUT+headshot.jpg Copy of New Page https://www.drjessicavredenburg.com/teaching-1 daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1555355908542-E4D28M27GUQ5FNKVNQ3O/photo.jpg Teaching & Supervision https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1621061393935-UMWK0O0REFG3IEADNZT9/IMG_9328.jpg Teaching & Supervision - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1550019680112-IC450TMR79KOBMFLG821/Jessica%2Bphoto.jpg Teaching & Supervision https://www.drjessicavredenburg.com/off-the-clock daily 0.75 2025-08-08 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/ccb5a9de-cb4b-45e5-8757-e893352926ef/unnamed-2.jpg (off the clock) https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/9da90179-6e51-4434-b755-4755fbef350f/wed275.jpg (off the clock) https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1550018852914-TNGNR6I7ROVT3YFN39RT/ski%2Bphoto.jpg (off the clock) https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/9e12ac82-84da-4aa8-abae-d2870c1bc00c/fam+Villanova.jpeg (off the clock) https://www.drjessicavredenburg.com/branding daily 0.75 2025-08-08 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1621063831934-NDWQ5BQLBNO2GSB0907R/Translation+competition+pic.jpeg Contemporary Branding Issues - Make it stand out New Zealand Business Research Translation Competition May 7, 2021 Winner of the 2020/21 Early Career Researcher Category with my submission “Brand activism: What when, where and how- translating theory into practice” based on coauthored research with Sommer Kapitan, Amanda Spry and Joya Kemper. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600918250840-R4YIX80UBY0VLUWN9APG/Neighbourly.png Contemporary Branding Issues Neighbourly December 11, 2019 My research colleague Sommer Kapitan and I were invited to present our current work on brand activism to the marketing group at Neighbourly. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600918424011-R5NQ433NK7USMIMU3M6I/The+Warehouse+Group.png Contemporary Branding Issues The Warehouse Group October 25, 2019 My research colleague Sommer Kapitan and I were invited to present our current work on brand activism to the marketing group at The Warehouse Group. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600918532566-72VU25ET5YTEMPM8ETDV/Oxford+Centre.png Contemporary Branding Issues Oxford Centre for Corporate Reputation Research Symposium August 30, 2019 I was invited to speak as part of the closing panel on the topic of brand activism at the 2019 University of Oxford Reputation Symposium. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600919009306-B6WZJW2UQZK8TNWH2L4M/adtech+2018.png Contemporary Branding Issues ad:tech 2018 November 15, 2018 I presented as part of a panel discussing “viral CSR” and the rise of brand activism. How brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation. https://www.drjessicavredenburg.com/sport-marketing daily 0.75 2025-08-08 https://www.drjessicavredenburg.com/services-marketing daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600921423631-VMNERZGD8A1Y7JV9Y6R3/Spirited+Conversations.png Services & Relationship Marketing Spirited Conversations November 25, 2019 I was invited to present on the topic of hyper-consumerism and overconsumption at Nelson, NZ-based speaker series about living well in communities. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600921454660-KBJNUIPV43U775N1WMWF/spark.png Services & Relationship Marketing Spark New Zealand April 27, 2017 I presented my research on the technology and the changing customer interface to the Spark New Zealand Customer Experience & Insights Team. https://images.squarespace-cdn.com/content/v1/5bf391f05cfd79e8f88242bf/1600921494597-I0ZCDRD2V6Z7UNMCJJOU/aut.png Services & Relationship Marketing AUT Business Series March 27, 2017 I presented my research on the information technology revolution and its impact on the services landscape as a keynote in the Rainbow Auckland Business Series.