Journal Articles

Vredenburg, Jessica, Amanda Spry, Joya Kemper, and Sommer Kapitan (2019), “Post Gillette: Other Brands are Better at Matching Practice with Talk, but Don’t Get the Publicity,” The Conversation.

Vredenburg, Jessica, Amanda Spry, Joya Kemper, and Sommer Kapitan (2018), “Woke Washing: What Happens when Marketing Communications don’t Match Corporate Practice,” The Conversation

Giroux, Marilyn and Jessica Vredenburg (2018), “Women in Sports: Double Standards a Double Fault?” The Conversation.

Vredenburg, Jessica and Marilyn Giroux (2018), “What Did Ryan Lochte Do? The Double-Edged Sword of Endorsers Behaving Badly," International Journal of Sports Marketing and Sponsorship 19(3), 290-305.

Orazi, Davide C., Amanda Spry, Max N. Theilacker, and Jessica Vredenburg (2017), “A Multi-stakeholder IMC Framework for Networked Brand Identity,” European Journal of Marketing, 5(3), 551-571

Vredenburg, Jessica, Harrie Vredenburg, Kate Daellenbach, and Urs S. Daellenbach (2015), “Sport Sponsorship, Brand Association and Regulation: Tobacco Firms using Classical Conditioning Theory to Skirt Regulation,” International Journal of Public Law and Policy, 5(2), 137-162.

Vredenburg, Jessica and Simon J. Bell (2014), “Variability in Health Care Services: The Role of Service Employee Flexibility,” Australasian Marketing Journal, 22(3), 168-178.

Maw, Sean, Lisa Proctor, Jessica Vredenburg, and Peter Ehlers (2006), “Influence of Starting Position on Finishing Position in World Cup 500m Short Track Speed Skating,” Journal of Sports Sciences, 24(12), 1239-1246.

Under Review

Vredenburg, Jessica, Sommer Kapitan, Amanda Spry, and Joya Kemper (2019), “Brands Taking a Stand: Authentic Brand Activism or Woke Washing?”